MikelAI
AI

Coach

Ask anything. I'll spell out acronyms and cite my sources.

M

Let's sharpen pricing. Dove is premium — which lever protects equity while still growing volume: deeper promo, or a sharper price-pack ladder? Have a go — I'll walk you through it after.

Quick checkQuick check · Q1 of 2

Dove's premium positioning means the primary pricing lever is usually…